Quotes

"If everyone consumed natural resources and emitted CO2 at the rate we do in the UK we'd need three planets to support us. The everyday choices we make can greatly reduce that impact and giving consumers a wider range of natural paints is a good example of the type of changes that need to happen. Most synthetic paints contain volatile organic chemicals (VOCs ) which are a range of chemicals, some of which have hazardous properties. Some VOCs are carcinogenic, some can irritate our lungs, and some are also greenhouse gases which contribute to climate change."

Colin Butfield

Head of Campaigns, WWF

COLOUR ADVICE

Decorate with muted shades to bring a natural element into the home "Nature-inspired colours have a calming effect when used in a living room or bedroom"

Choose neutral colours that will grow old with you "Soft, easy-to-live-with colours work effortlessly within the home, but most importantly, will have more longevity than trend-inspired colours that go out of fashion quickly."

Add a vibrant accent colour to enhance muted colours and create a focal point "Use tonal pairs of muted colours together, combined with a vibrant dash of pink or lilac to create an interesting mix of background and focal colourways."

"The neutrals continue to be the core of our business; however we have noticed a real shift towards vibrant colours which have been growing in popularity as people experiment more with colour in the home."

"Moroccan styled interiors are proving very popular, offering a warm, multilayered backdrop. Colours are rich and intense, with deep chocolate, tan and sand coloured browns, teamed with inviting burgundies and maroons."